How and where to add internal links between your packet articles

A Complete Deployment Packet has six supporting articles plus an anchor article — also called your landing page. They reference each other on purpose — that’s what makes a pillar a pillar. Internal links pass topical authority between articles, help readers move through your content, and signal to search engines that you have depth on a subject.

When to add internal links:

You can’t link to an article that doesn’t exist yet. So:

Publish each article in order — start with Article 01, then Article 02, and so on.
After each one goes live, copy its URL.
As subsequent articles publish, add links back to the earlier ones using the exact-match phrases the packet specifies.
Once Articles 01–03 are live, publish the anchor article (the parent that references all of them).
After Articles 04–06 are live, update the anchor article to add their links and add anchor-article-back links from each article.

The packet flags exact phrases to link, like:

“…covered in our [your related topic guide]…”

The bracketed phrase is what you should turn into a hyperlink. Don’t reword it. Exact-match phrases give search engines clean signal about what each link is about.

How to add a link by CMS:

WordPress / Squarespace / Wix: select the phrase → click the chain icon → paste URL.
Webflow: select text → top toolbar → link icon → paste URL.
HubSpot: select text → link icon (top of editor).

Common internal links issues:

Link points to an article I haven’t published yet (404) — either publish the target article first, or leave the phrase as plain text and come back to add the link once it’s live. Better to leave it unlinked than to ship a broken link.
Not sure which exact phrase to link — each article’s 1_README.pdf lists the exact-match phrases (usually in SECTION 7: INTERNAL LINK MAP). Use those verbatim.
Do I link to the anchor article or the specific supporting article? — link to the most specific match. If the phrase is about one specific topic in your packet, link to that specific article. If it’s about the whole topic cluster, link to the anchor article.
Should internal links open in a new tab? — no. Same-tab is standard for internal links. New tabs are for external references only.

Still stuck? Email us at contact@contentmatterslabs.com with your CMS and a screenshot. We’ll email you back within one business day with the answer.